Entity configuration

Semantria uses a machine learning model to extract entities from the text. These are returned as entities of type "named." This base entity extraction model cannot be tuned by the user but you can add new entities you define, which are returned as type "user."

When telling the system what to look for, you can use either exact phrases (Microsoft) or the Boolean query syntax (Microsoft OR MSFT). Custom entities are often used for things like product names or store locations or are used to normalize variations in names to a single one, such as normalizing MSFT and Microsoft to the same name.

Adding an entity consists of configuring:

Field Name




The text to look for. Special characters and multiple word phrases should be in quotes. To enter a query definition into SWEB you must precede the definition with a '+'

+"Dec 25th" OR "December 25" OR "12/25" OR "25.12" OR "Christmas" OR "X-mas"


A label field returned in the API output to give more information about the entity, such as a link to a Wikipedia page

Winter Holiday


Usually used to differentiate types of entities from each other, such as Company, Beverage, or Competitor.



You can use this to normalize different forms of the entity to the same value. For instance, one entity might be Coke, and another Coca-Cola. If you enter the same normalized value for each entity, they will appear in the output as the same thing.


If you use a query in the Entity field, you must also enter a value for the Normalized field.